National search engine optimization (SEO) should be a priority for certain businesses striving to expand their online presence and reach a wider audience. Site migration is one of the tactics national SEO companies employ to help enterprises expand their reach. Here is how SEO experts use site migration alongside national SEO services:
How Site Migration Works
Site migration refers to moving a website from one domain or hosting platform to another. Besides shifting to a different hosting platform, you may change your business’s domain name and URL structure. Site migration may also involve a content update or redesign to fit the needs of a wider audience and maintain SEO performance. Expanding a website to cater to a national audience may also involve creating country-specific versions of the site.
Using Site Migration With National SEO Services
National SEO services aim to improve a website’s online presence and visibility on a national scale. If done correctly, site migration allows access to wider audiences and optimizes your website. Here is how site migration works with national SEO:
Keyword Research and Optimization
When you change your website domain, there is a risk that you might lose some of the SEO value you have built over time. To avoid this, national SEO companies conduct comprehensive keyword research specific to your national target audience before migration. Once you migrate, SEO experts advise you on how to incorporate relevant keywords into your website. This can help in retaining and improving SEO.
Site migration allows you to give your audience a consistent look and experience despite their location. One of the ways to do this is to provide your audience with relevant content. An SEO company can help you develop a content strategy that aligns with your national SEO goals. The strategy may involve creating high-quality, location-specific content that resonates with your national audience. You can integrate this content into your website and organize it to give users a seamless experience.
Improved User Experience
Providing a better user experience is a priority to national SEO experts, as it may enhance SEO performance. You can improve your website’s structure, design, and content during a site migration to improve user experience. After site migration, national SEO professionals can help you optimize your website by including a responsive design and mobile-friendly elements. These features can enhance the user experience for users on all devices.
Eliminating Technical Errors
Site migration often involves addressing technical issues that may have interfered with your website’s functionality and SEO performance. Resolving issues like user-friendliness, broken links, and slow page speed creates a technically sound website with better SEO performance. Throughout site migration, your national SEO provider can continuously monitor and test your website’s performance. They can check for common site migration issues like 301 direct errors, incorrect canonical tags, and duplicate content. Monitoring and testing allow you to address website issues promptly, minimizing any negative impact on your SEO efforts.
Backlink Profile Management
Changing your URL structure during site migration might affect your backlinks. A national SEO company can help you take inventory of all your backlinks. With this inventory, you can keep track of all your backlinks and update them to reflect your new URL. With proper backlink management, you can maintain a healthy backlink profile after website migration.
Use National SEO Services for Site Migration
Site migration can help you enhance SEO value, improve user experience, and enhance your website’s technical features. Site migration can maximize your SEO performance when utilized alongside national SEO services like keyword optimization and backlink management. Hire a national SEO expert today to maximize the benefits of site migration.