Expanding your company globally is an incredible way to reach new customers and increase international sales. However, successful global expansion requires seamless multilingual communication.
Language translation is one of the best ways to do this. It has a significant impact on both businesses and their customers. Here are 5 reasons why it is vital for global brands.
Increased Conversion Rates
The ability to translate your content into multiple languages will allow you to reach out to a larger audience. This can help you generate more sales and clients.
However, translation is a complex process. It requires a great deal of knowledge and experience with both the source and target languages. Additionally, it must take into account the cultural context and any idioms or colloquialisms that may not translate well. This is why it is important to work with a translation company specializing in your business field.
This allows you to work with translators who understand the industry and are familiar with your local market. It also helps ensure that the final translation is accurate and understandable to your target audience.
In the case of fashion e-commerce, this can make or break your conversion rates. Shoppers will expect to be able to browse your website in their native language and pay with their preferred payment methods. This will increase their confidence in your brand, which will lead to a higher likelihood of converting them into customers.
Currently, the majority of multilingual machine translation (MT) systems are English-centric. This means that they must translate a non-English text into English and then back to the target language. This can lead to errors such as gender confusion, loss of meaning, and increased latency. To address this, Facebook AI has developed M2M-100, a new model that can directly translate between two non-English languages without the need for English training data.
This model significantly improves BLEU scores and outperforms English-centric systems by more than 10 points. It is an exciting development in MT and will hopefully lead to a future where all languages can be translated easily using the same model.
In addition to generating more conversions, a multilingual marketing strategy can help your brand expand into international markets more easily. Customers are more likely to buy products and services from brands that offer information in their native language, so adding multiple languages to your website can make it easier for consumers to navigate product pages, understand payment methods, and sign up for trials or accounts. By considering cultural and linguistic differences, translation can also help your audience feel genuinely connected to your company.
A top-notch translation team will ensure that your content is clear and accurate for your target audience. This will lead to a more positive customer experience, which can have an impact on sales and revenue. In fact, a recent study found that 76% of global consumers prefer to purchase products and services from brands that are clearly understood. Additionally, when a brand mistranslates content or fails to take cultural nuances into account, it can have a negative impact on brand reputation and customer loyalty.
When you invest in a translation team that provides high-quality, consistent content, you’ll be able to reach more potential customers and increase your ROI. Additionally, your global audiences will be more likely to remain loyal to your brand if they feel like you truly care about them and understand their needs.
While the process of creating a multilingual website can be time-consuming, it’s important to remember that the benefits are far greater than the costs. By making the investment in a quality translation service, you’ll be able to maximize your business’s potential in international markets and reach more consumers while maintaining a strong brand identity.
Increased Customer Satisfaction
A brand’s mission is to deliver a captivating presence that captures and lingers in the hearts of its consumers. This involves meticulously crafting a brand’s values, visual identity, and voice and then using that to communicate with its audience. However, as brands become more global and expand into foreign markets, the challenge becomes how to make those messages resonate across linguistic boundaries without losing any of the charm that made them so appealing in the first place.
The answer to this is multilingual translation. Having your marketing material available in the local language of your target market helps you connect with them and provide them with the support that they need to understand your product, services, and company. This is why a global brand’s content strategy must include high-quality marketing translation and localization services.
Without a solid multilingual marketing translation strategy, your brand will miss out on potential revenue and customers. It can also cause inefficiencies across departments because different teams won’t have the information they need to understand the needs of their international audiences. By working with a translation agency that specializes in marketing translation, you can be sure that your brand message will remain intact and translate successfully across languages.
When it comes to customer support, having a dedicated team that is able to speak your customers’ native language is imperative. A recent study showed that 40% of customers will refuse to purchase products from a company that does not provide support in their native tongue. This means that you can increase customer satisfaction and grow your business by providing a multilingual support team. Furthermore, a well-implemented multilingual support solution can help you set yourself apart from your competitors and create a deeper emotional connection with your customers.
The ability to speak the same language as your prospects is a powerful way to build trust and loyalty. This makes it much easier for you to close sales and create long-lasting customer relationships.
Global brands are beginning to realize the importance of having translation and localization as a foundation for global expansion. They know that if they can’t communicate with their audience in their native language, they will fail to meet their business goals and objectives.
As a result, more companies are adding languages to their budgets to ensure that they can succeed in new markets. In fact, it’s now considered a necessity for any company that hopes to achieve top positions in the Interbrand 100 Best Global Brands or Alexa Top 500 global sites.
Using human-in-the-loop AI translation is a popular option for global brands that want to provide an A+ customer experience through omnichannel digital channels like self-service, chatbots, and email. This technology provides quick and accurate translations of text-based content, such as FAQs, message boards, help instructions, and more.
The right translation and localization solution can provide consistency across all of your digital platforms while also providing flexibility to adapt to unique cultural nuances. For example, you can have a consistent style guide and references that your translator can use to maintain your tone of voice, brand image, and visual design across all the languages you are targeting.
The best part about implementing a multilingual translation solution is that it’s a proven, cost-effective, and time-tested approach to growing your brand globally. You’ll soon see the results in increased sales, greater brand awareness, and a more loyal customer base worldwide.
Increased Brand Awareness
If you’re a global brand that offers products or services online, your customers aren’t limited to English speakers. This means you can reach more people than ever by offering your website content in multiple languages. As a result, you can increase your brand’s exposure and potential revenue streams from international consumers.
By translating your company descriptions, product information, and other website content into the local language of each audience, you can create a truly universal experience for your visitors. This increases your website’s traffic, boosts SEO, and helps you reach more customers from abroad.
Using translation software is one way that you can provide quality, multilingual customer service without adding a significant cost to your budget. This software allows you to translate FAQs, message boards, help instructions, and other dynamic content that can change frequently but are too time-consuming or expensive to translate by hand.
Another reason to use translation technology is to ensure that your brand messaging stays consistent across languages. This is important because it gives your audience the impression that your business values their culture and understands their unique needs. This consistency can also make it easier for your customers to share information about your brand with others, increasing your brand awareness.
As the world becomes more connected, businesses prioritizing reaching global audiences will have an advantage over those not. By providing high-quality, seamless translation services, you can eliminate barriers to growth and help your organization reach its full potential.