Marketing techniques have evolved over the years. Nowadays, most businesses use digital marketing techniques to build visibility and authority and reach a wider audience. However, the power of traditional marketing techniques shouldn’t be ignored.
Back in the day, before the internet and social media were a thing, brands relied on promotional items for marketing. The promotional products featured a custom design, brand logo, slogan, and colors.
There are a few factors you have to consider when choosing the best promotional item for your brand. Here is where promotional badges get an advantage over other items. In this guide, we look at promotional badges and how they can be an effective tool for modern marketing campaigns.
Tips for Designing Promotional Badges
First, you must develop a design concept. A lot of what goes down in the design will depend on your marketing campaign. You can borrow design ideas from existing promotional badges on the market. Another option is to bring a professional designer on board to help you bring your ideas to life.
Keep the design simple for better visibility. A simple and minimalistic design that is easy to read will stand out in public. Use the right fonts and colors that complement the message. Too much information on the badge will make the design look noisy, and it will fly under the radar on most occasions.
Design and durability go hand in hand. Promotional badges can be made using wood, metal, plastic, or soft PVC. Wood and metal are the best when it comes to durability and elegance. However, they are more expensive than rubber and plastic. On the other hand, with rubber and plastic, you get more printing options, which is a plus if you want 3D designs.
Regarding design, choose a shape with cool aesthetics. Round or circular-shaped badges are the norm, but you can try out irregular shapes depending on the design. For example, you can make promotional badges with shapes featuring cartoon superheroes or caricatures.
Promotional badges are also very versatile. Instead of making simple badges, why not make a flash drive, bottle opener, or key holder? This will make the badge more practical and functional.
While you’re at it, look for a good badge manufacturer. Do your research before hiring the manufacturer to print your badges. Check out their website and read reviews from past clients to see what the customer service and delivery are like. Also, check out their portfolio section for some of the products they have worked on.
For the best promotional badges in town, check out Rocket Badge. They make the best promotional items from badges to backpacks. They also have a team of in-house designers who will help you during the design phase free of charge.
Benefits of Promotional Badges
Promotional products are still a force in the marketing business. Even global brands like Coca-Cola still use branded items to market their products. The number one benefit of using promotional items is that it is a cheaper strategy than running ads on TV or in magazines. This makes it a good option for SMEs working with a shoestring marketing budget.
You also get the chance to get a creative director role when designing custom marketing items for your brand. This will help people identify more with your brand and products. Wearing a badge from a reputable brand can enhance the brand’s credibility and trustworthiness.
Besides marketing a new product, the badges can also be used to promote upcoming events or seminars. It can also be used to spread awareness for a good cause within your local community. You get to kill two birds with one stone by spreading awareness while creating brand visibility, which is good for CSR (corporate social responsibility).
Promotional badges are a good collectible for those who like keeping souvenirs for memories. A good design will outlive the event and create a lasting impression on your clients.
Even though digital marketing is king, old-school marketing techniques still have a place in the marketing world. Promotional badges remain a relevant and effective tool in modern marketing.
Whether you’re launching a new product, sponsoring a campaign, or seeking to strengthen your brand identity, promotional badges offer a way to connect with your audience. A good design will leave a lasting impression on your customers.