Introduction
Discover the wealth of Cole Bennett, an accomplished American video director, business executive, and filmmaker. Bennett is the mastermind behind ‘Lyrical Lemonade,’ a renowned music marketing and event coordination firm he established while still in high school in 2013.
As of 2022, Cole Bennett’s net worth is estimated to be around $2 million. His firm has played a significant role in boosting the popularity of several musicians, including Ski Mask The Slump God and Lil Pump, over the past decade. Despite his rising fame, Bennett remains humble and regularly engages with his followers, expressing gratitude for their support.
Early Life
Cole Bennett, born on May 14, 1996, in Plano, Illinois, initially started Lyrical Lemonade as a blog before transforming it into a thriving company. He began documenting his passion for music on his blog, carefully detailing the concerts he attended in his hometown.
Simultaneously, Bennett began shooting music videos using a camera gifted to him by his mother, showcasing his nascent talent as a video director. Despite the demands of college, he continued to work on his blog.
Education
After completing his high school diploma, Bennett enrolled in DePaul University. However, he dropped out during his sophomore year as he realized his true passion lay in Lyrical Lemonade. He made a name for himself in Chicago’s music industry and honed his animation skills through YouTube tutorials.
Career
Bennett’s breakthrough came when he collaborated on Soulja Boy’s music video, where he designed the captivating animations that garnered attention. In April 2017, he released the short film “Lone Springs.” Since then, he has collaborated with various artists, including Dex, Smokepurpp, Lil Pump, Warhol, Wiz Khalifa, and Comethazine, among many others.
As his profile grew, Bennett’s modest blog transformed into a successful company and a prominent website. Lyrical Lemonade has become a creative hub for music industry insights and a platform for discovering fresh and new songs. The firm collaborates with established and emerging rap artists, solidifying its position in the industry.
Bennett’s success has earned him recognition from major publications such as Rolling Stone, Forbes, and Billboard. He recently delivered a TED presentation titled ‘Mindset is Everything’ at the University of Illinois.
Net Worth and Earnings
Cole Bennett’s net worth is projected to exceed $2 million in 2022. He currently earns approximately $500,000 per year, but his earnings are expected to increase as his presence on social media platforms like YouTube and Instagram continues to grow.
Bennett primarily focuses on expanding his YouTube channel and directing music videos to generate wealth. His main sources of income are his work as a business executive, videographer, and his ownership of Lyrical Lemonade.
Personal Life and Relationships
Cole Bennett is currently in a relationship with photographer Lana Marie, who hails from Chicago, Illinois. Although they haven’t publicly acknowledged their dating status, sources indicate that they have been together for a significant period.
Success in Music Videos
One of Bennett’s early YouTube music videos, “Call of the Wild” by Bnova, garnered over 104,000 views and earned him more than $1,500. Throughout 2014 and 2015, he continued collaborating with musicians such as Adot, Roy French, Mojek, and Meeko Fly.
Bennett’s YouTube account is a significant source of income, with millions of views on his videos. He receives monthly payments worth tens of thousands of dollars from YouTube. Notably, the video he directed for Juice WRLD’s “Lucid Dreams” has amassed over 750 million views, earning him more than $100,000 per month.
Merchandise Sales
Bennett runs a successful clothing business, offering branded sweatshirts, hoodies, and other merchandise directly to his fans. By bypassing traditional marketing channels, he saves millions in marketing expenses. In the past year alone, he has generated over $6 million in profit from sales exceeding $15 million.
Real Estate and Assets
The filmmaker currently resides in a luxurious 6,400-square-foot home located in Plano, Illinois. The property boasts four bedrooms, six bathrooms, and a spacious pool, among other amenities. Bennett purchased this exquisite home for $8 million.
Additionally, Cole Bennett owns several high-end vehicles, including a Jaguar F-TYPE valued at $220,000 and a Range Rover Velar worth $130,000. He also possesses other impressive cars, such as the Audi A6, Jaguar XE, Volvo XC40, and Land Rover Discovery.
Bennett’s asset portfolio includes cash reserves of over $10 million, along with five real estate properties, five automobiles, and a luxury yacht. Furthermore, he holds an investment portfolio of seven equities, with stocks including Comcast, IBM, Apple, ExxonMobil, Netflix, and PayPal, valued at approximately $11 million.
Loans and Liabilities
During his undergraduate studies, Bennett took out a student education loan amounting to $35,000. However, he repaid the loan in full after achieving fame on television and accumulating substantial wealth.
Furthermore, Bennett obtained a significant loan of $5 million to support the expansion of his business and media enterprises. This loan, which he still owes to HSBC Bank, is factored into his net worth calculation.
Social Media Influence
Cole Bennett earns revenue through advertising and sponsorships on his social media platforms. With a significant presence on YouTube, Instagram, and Twitter, he engages regularly with his followers. His Instagram account, @colebennett, boasts over 3.3 million followers, while his Twitter account has more than 1.2 million followers. Bennett’s social media posts reach millions of people each week, expanding his influence and following.
Additionally, Bennett operates a website for his brand, Lyrical Lemonade. The website provides the latest videos, projects, interviews, and stories about beloved hip-hop celebrities.
In conclusion, Cole Bennett’s exceptional talent as a video director, combined with his entrepreneurial skills, has propelled him to significant financial success. With an estimated net worth of $2 million, he continues to thrive as a prominent figure in the music industry. Through Lyrical Lemonade, Bennett has fostered the careers of numerous musicians, solidifying his reputation as a tastemaker and influencer. As his online presence and creative ventures continue to flourish, Cole Bennett’s wealth is set to grow further in the future.