Like a professional athlete, search engine optimization requires constant measuring and tweaking. Mastering the art of link building is one of the most important steps to SEO success. You need to create content that others will link to. This is how search engines rank your posts and sales pages.
Keyword Research
One of the effective link building strategies for SEO is keyword research, which is a huge part of any effective SEO, or Search Engine Optimization, strategy. The idea is to understand the terms your audience searches for so that you can create content around those keywords and rank more highly in search results. Aside from being a critical part of any link-building process, the keyword research phase can also give you insight into your target audience and their intent. For instance, a user looking for “how to” information might find valuable content on your site that breaks the process down step by step. However, users searching for a specific product might be better served by a content page that details the features of your company’s workplace productivity management software. A good keyword strategy should also account for seasonality, competition, and relevance to your business. This allows you to create a targeted list of high-priority keywords that are relevant and within reach. You can then use this list to create a targeted content strategy and build links with the authority you need to rank highly.
On-Page Optimization
A robust on-page SEO strategy is essential for boosting website traffic. It involves optimizing each site page for specific keywords and writing compelling meta descriptions to help search engines understand what content you offer. It also affects internal linking between pages on your site so that users can find the information they need. This helps reduce your site’s bounce rate and improves other Google Analytics metrics like average session duration. Many different on-page factors can impact your search engine ranking, including title tags, metadata, HTML improvement, data markup and more. By following best practices for each of these elements, you can create a highly-ranking website that stands the test of time and algorithm updates.
Link Building
The more links you receive from relevant sites, the higher your site’s relevance and authority. That’s why creating high-quality content that should be linked to is so important. You can also use tools to find relevant link-building opportunities. However, please stay moderate with these tactics. Google will recognize that you’re trying to game their algorithm and may penalize your website with a manual penalty (it’s hard to recover from this).
Instead, focus on creating content that shows off your expertise and establishes your brand as an authority in your niche. This will attract other reputable websites and brands to link to you, which is the best way to grow your SEO. For example, infographics are a great way to get links because they’re visually appealing and provide valuable information to your audience. Plus, they’re easy to share on social media.
Social Media
There’s a fine line between social media and SEO, but the two are growing closer. Using keywords in your social media posts (although less often than you would use them on your website) can help you get found by search engines and increase organic traffic. Many respondents said the best way to improve SEO and social media is by producing useful content for both. For example, if you create an in-depth blog article about something already covered by another website, reach out to those marketers and ask them to link to your post. Although social media doesn’t directly influence search engine rankings, it indirectly does so through metrics like shares, comments and likes that promote brand awareness, build trust and customer loyalty and elevate online visibility and traffic, all of which are important ranking factors.